The next move matters.
Two campaigns took LinkedIn from 429 to 6,803 followers. The 2026 push — now live — turns that audience into a full room in Hollywood.
LinkedIn organic, Apr 11 – Jul 9, 2026 (90 days). 2026 is already past 50% of last year’s full-campaign total with the conference still weeks away.
LinkedIn followers — the standout story
Reported end-of-campaign counts. 429 → 2,687 → 5,163 → 6,803, with 7k as the 2026 target (2025 ended at 6,242).
Audience, not vanity
Senior, clinical, global — the room sponsors pay to reach. See the Followers tab.
The signup outcome
Attendance and website conversion across 2023–2026. See the Conference tab.
What’s driving it
Speaker-led video is the breakout format. See the Content tab.
Themes we’re riding
Where the field is heading — and where SRS leads the conversation.
How the audience grew
Followers compound across channels — and the people behind them are exactly who SRS needs in the room.
2026 year-over-year lift
Reported growth YTD vs. 2025 same point — LinkedIn and Facebook.
Who’s listening — the sponsor story
By seniority
LinkedIn follower analytics
By industry
LinkedIn follower analytics
By location
LinkedIn follower analytics
Did it fill the room?
Follower growth only matters if it converts — attendance and site registrations are the bottom line.
2023–2025 registrants: 3,682 total (SRS 2023: 826 · SRS 2024: 1,204 · SRS 2025: 1,652). These figures exclude industry attendees. The 2026 cell will track against goal as the campaign runs.
Website & registrations
The website is where reach becomes registration — the link between channels and the room.
Website analytics to be added when supplied.
The engine behind the growth
Every speaker video becomes reach, spend, conversion, and a library asset — one engine, six outputs.
Strongest organic reach SRS has. Speaker-led, human content that outperforms institutional messaging. Scales 3 → 5 posts/week into July.
Highest-converting channel, built on trust and strong open rates. Segmented to protect deliverability as cadence climbs.
YouTube
Speaker clips and the Patel × Marescaux telesurgery storyline become a permanent library that keeps working after the conference.
SRS maintains an organic Facebook presence to keep the community connected. No paid retargeting is running this campaign.
Website + Concierge
The SRS AI Concierge turns browsing into captured interest, behavior, and intent that feeds registrations and sponsor conversations.
SRS Podcast
The SRS Podcast is live and being promoted across LinkedIn and email. Episodes give the campaign fresh long-form authority to share.
What the content delivered
Email — the conversion workhorse
2024 reported baseline · 2026 actuals arrive with the next export · 2026 targets shown for context.
What’s working right now
The total output
Now → conference → after
The work front-loads into July, then keeps compounding — each year starts further ahead than the last.
Ignite
- Speaker content engine spins up: first 8–10 videos captured
- LinkedIn @ 3 posts/wk, weekly email begins
- Boosting begins (1/wk)
Scale
- Double down on top-performing speaker clips
- Boosting scales to 1–2/wk on proven winners
- Email segmentation live to protect deliverability
Convert
- LinkedIn surges to 4–5 posts/wk, email 2–3/wk
- Conversion-focused boosting (2–3/wk)
- Promote SRS Podcast episodes featuring keynote speakers
Hollywood, FL
- Live concierge guides attendees through sessions
- Real-time speaker capture for post-event reuse
- Promote on-site conversations across LinkedIn and email
Sustain
- Post-meeting summary + highlight reel distribution
- Nurture captured leads → membership conversion
- Roll insights into the SRS 2027 baseline