Two campaigns took LinkedIn from 429 to 8,729 followers. This is the final report on the 2026 campaign — what that audience growth delivered through the Annual Meeting in Hollywood, Florida.
8,729
LINKEDIN FOLLOWERS
+1,935%
GROWTH SINCE 2024
Jun 23–27
SRS 2027 · ROME, ITALY
Society of Robotic Surgery
GROWTH INTELLIGENCE · srobotics.org
SRS 2026 · HOLLYWOOD, FL · JUL 23–26 · COMPLETE
LAST UPDATED · AUG 10, 2026 · LINKEDIN EXPORTWINDOW · APR 11 – AUG 10, 2026 (FULL CAMPAIGN)
AS OF AUG 10, 2026 · LINKEDIN EXPORT · Apr 11 – Aug 10, 2026 · full campaign
8,729
LINKEDIN
3,980
X / TWITTER
1,750
FACEBOOK
4,507
YOUTUBE
IMPRESSIONS TO GOAL
181,938 / 76,000239%
VS. 2025 FULL CAMPAIGN
181,938 / 74,929243%
* Final campaign numbers. 2026 finished at 181,938 impressions — 239% of the 76,000 goal and 2.4× the 2025 full campaign.
THE HEADLINE — what 2024–2026 delivered, at a glance.
Overview01 / 05
Status report · Aug 10, 2026
4 OF 4 METRICS ABOVE TARGET
LinkedIn followers
8,729 of 7,000 goal · Goal exceeded+1,729 OVER TARGET
Impressions
181,938 of 76,000 goal · Goal exceeded · +143% vs 2025 full campaign239% OF GOAL
Registrations
3,500+ attendees · 70+ countries · 100+ exhibitors — more than double the 2025 total2.1× 2025
Email
45,272 opens of 11,000 goal · Goal exceeded · 257,746 sends (goal 22,000) · 3,506 clicks (goal 700) — May 9 – Aug 6. Open rate 17.7% sits under the 50% goal because volume ran ~16× the baseline.412% OF OPENS GOAL
The next move matters.
Three campaigns took LinkedIn from 429 to 8,729 followers. The 2026 push delivered 181,938 impressions — 2.4× the 2025 campaign — and filled the room in Hollywood with 3,500+ attendees from 70+ countries.
REPORTED ACTUALYTD · AS OF AUG 10, 2026TARGET
IMPRESSIONS · 2026
181,938
final · Aug 10
CLICKS · 2026
15,947
final · Aug 10
REACTIONS · 2026
3,686
final · Aug 10
GLOBAL SOCIETIES
40+
partner societies sharing our content
LinkedIn organic, full 2026 campaign (Apr 11 – Aug 10, 2026). Final numbers: 2.4× the 2025 full-campaign impressions and 3.7× the clicks.
WINS
Where the plan was beaten
LINKEDIN FOLLOWERSEXCEEDED TARGET
8,729
PLAN: 7,000 target → ACTUAL: 8,729 final
+1,729 OVER
Plan was 7,000 LinkedIn followers by the conference; we closed at 8,729 — 25% above target and 2.0× the 2025 finish.
CAMPAIGN IMPRESSIONSEXCEEDED TARGET
181,938
PLAN: 76,000 goal → ACTUAL: 181,938 final
239% OF GOAL
Plan was 76,000 impressions; we delivered 181,938 — 2.4× the entire 2025 campaign and the strongest reach SRS has recorded.
SRS 2026 ATTENDANCEEXCEEDED TARGET
3,500+
PLAN: 1,652 in 2025 → ACTUAL: 3,500+ registered
2.1× 2025
Plan was to beat 2025’s 1,652 registrants; we more than doubled it with 3,500+ attendees from 70+ countries.
Senior, clinical, global — the room sponsors pay to reach. See the Followers tab.
CONFERENCE
The signup outcome
Attendance and website conversion across 2023–2026. See the Conference tab.
CONTENT
What’s driving it
Speaker-led video is the breakout format. See the Content tab.
Themes we’re riding
Where the field is heading — and where SRS leads the conversation.
AI in surgery
Dr. Patel at NVIDIA GTC — the field’s biggest tailwind.
Telesurgery
The Marescaux × Patel storyline; SRS’s signature narrative.
Training & education
IRCAD, fellowships, the next generation of robotic surgeons.
Global access
40+ affiliated societies; surgery without borders.
The trend since 2024
Three campaigns, read as a line rather than three snapshots — what is compounding, and what still isn’t.
METRIC
2024
2025
2026
WHAT IT MEANS
▲LinkedIn followers
429
5,163
8,729
Compounding every year. Growth is no longer campaign-dependent — the base itself now attracts.
▲Campaign impressions
not reported
74,929
181,938
2.4× year over year on roughly the same effort. Reach scales with audience size, not spend.
▲Registrants
1,204
1,652
3,500+
Steady climb since 2023 (826), then a step change: 2026 more than doubled 2025 (2.1×), with attendees from 70+ countries. The audience is converting into a room, not just a feed.
▲Video
—
limited
9 videos · 4,507 views
Speaker-led video is the breakout format. It travels furthest and holds attention longest.
▲Facebook
not reported
baseline
9,029 views · 1,750 followers
Views up 257% and interactions up 557% against 2025 on organic effort alone. Small base, but the trend line is real.
▬X / Twitter
not reported
baseline
28 posts · 3,980 followers
Steady but secondary. Kept warm for announcements rather than treated as a growth channel.
▲Email
16,218 sends
—
257,746 sends · 45,272 opens
Goal was 22,000 sends and 11,000 opens — delivered 257,746 sends and 45,272 opens, roughly 4× the opens target. Rates read lower only because volume is ~16× the 2024 baseline. Next lever is segmentation — fewer, sharper sends per contact.
▬Brand look
inconsistent
inconsistent
emerging
The one thing that has not kept pace with the audience. SRS now leads the field; the website and social identity should look like it.
Between now and Rome — June 23–27, 2027
SRS 2027 Annual Meeting · Rome, Italy. Six moves, ordered by leverage, to carry the 2024–2026 momentum into the next meeting.
01AUG – OCT 2026
Give SRS a distinct look
A single visual identity across the website, LinkedIn, YouTube and email — typography, color, template system, video end-cards. SRS is being treated as the field’s leading society; the presentation should stop looking generic.
02SEP – DEC 2026
Rebuild the website to be a year-round resource
One clear registration path, speaker and program pages that update themselves, and tracking on every step so 2027 reports conversion, not guesses.
03ONGOING
Keep posting in the off-season
The audience is 8,729 strong year-round. A steady 2–3 posts a week between meetings holds reach and means the Rome campaign starts from a warm base instead of a cold one.
04SEP 2026 – MAR 2027
Build the video library
Repurpose the 2026 session capture into a year-round series. Video outperformed every other format in 2026 and is the cheapest way to stay visible until Rome.
05Q4 2026
Segment the email list
17,430 contacts are currently treated as one audience. Split by member / past attendee / prospect to lift open rates back toward the 2024 baseline at 2026 volume.
06JAN – JUN 2027
Open the Rome campaign early
Save-the-date and early registration by January, with a European-focused push — Rome is a different travel decision than Hollywood and needs a longer runway.
ALL 2026 CHANNEL FIGURES ARE FINAL AS OF AUG 10, 2026. WEBSITE ANALYTICS REMAIN OUT OF SCOPE FOR THIS REPORT.
FOLLOWERS
How the audience grew
Followers compound across channels — and the people behind them are exactly who SRS needs in the room.
REPORTED ACTUALYTD · AS OF AUG 10, 2026TARGET
2026 year-over-year lift
Reported growth vs. 2025 campaign — LinkedIn and Facebook.
LINKEDIN
Followers (5,163 → 8,729)+69%
Impressions (74,929 → 181,938)+143%
Clicks (4,323 → 15,947)+269%
FACEBOOK
Holding+5%
AUDIENCE
Who’s listening — the sponsor story
By seniority
LinkedIn follower analytics
By industry
LinkedIn follower analytics
By location
LinkedIn follower analytics
CONFERENCE
Did it fill the room?
Follower growth only matters if it converts — attendance and site registrations are the bottom line.
SRS 2026 was held July 23–26, 2026 at the Diplomat Beach Resort in Hollywood/Fort Lauderdale, Florida. Organizers announced 3,500+ registered attendees from 70+ countries on opening day, with 100+ exhibiting companies and participation from hospital systems, health networks, and device makers including Intuitive, Medtronic, and Stryker. 2023–2025 registrant total: 3,682 (SRS 2023: 826 · SRS 2024: 1,204 · SRS 2025: 1,652); these figures exclude industry attendees.
TRAFFIC
Website & registrations
The website is where reach becomes registration — the link between channels and the room.
Website analytics to be added when supplied.
CONTENT
The engine behind the growth
Every speaker video becomes reach, spend, conversion, and a library asset — one engine, six outputs.
3–5 / wk
LinkedIn
PRIMARY AWARENESS ENGINE
Strongest organic reach SRS has. Speaker-led, human content that outperforms institutional messaging. Scales 3 → 5 posts/week into July.
14–18 sends
Email
PRIMARY CONVERSION ENGINE
Highest-converting channel, built on trust and strong open rates. Segmented to protect deliverability as cadence climbs.
20–30 clips
YouTube
EVERGREEN AUTHORITY
Speaker clips and the Patel × Marescaux telesurgery storyline become a permanent library that keeps working after the conference.
Organic
Facebook
ORGANIC PRESENCE
SRS maintains an organic Facebook presence to keep the community connected. No paid retargeting is running this campaign.
642 reach
SRS Podcast
PROMOTING THE NEW SRS PODCAST
Four episodes are live, reaching 642 listeners and viewers. The one episode posted as video pulled 4.8× the audience of audio alone.
RESULTS
What the content delivered
REPORTED ACTUALYTD · AS OF AUG 10, 2026TARGET
Email — the conversion workhorse
2026 final · 20 campaigns, May 9 – Aug 6, 2026 (Mailchimp) · each metric shown against its 2026 goal and the 2024 baseline.
SENT
257,746
2026 ACTUAL
22,000
2026 GOAL · ABOVE TARGET
16,218
2024 BASELINE
OPENED
45,272
2026 ACTUAL
11,000
2026 GOAL · ABOVE TARGET
7,577
2024 BASELINE
OPEN RATE
17.7%
2026 ACTUAL
50%
2026 GOAL · BELOW TARGET
47.2%
2024 BASELINE
UNIQUE CLICKS
3,506
2026 ACTUAL
700
2026 GOAL · ABOVE TARGET
281
2024 BASELINE
CLICK RATE
1.4%
2026 ACTUAL
6%
2026 GOAL · BELOW TARGET
4%
2024 BASELINE
CONTACTS
17,430
+906 in last 30 days
SUBSCRIBED
17,056
active email subscribers
DELIVERED
255,434
2,312 bounces
UNSUBSCRIBES
374
0.15% rate
Note · 2026 volume is ~16× the 2024 baseline (20 campaigns to a 17,430-contact list), so rate percentages sit lower while total opens (45,272) and clicks (3,506) are far above 2024. Unsubscribe rate stayed at 0.15%.
PROOF
What’s working right now
IMAGESRS · Jul 25
An incredible evening at the #SRS2026 Gala
14,446
IMPR
6,393
CLICKS
196
LIKES
3
REPOSTS
POSTSRS · Jul 23
SRS congratulates Johnson & Johnson on the FDA news
41,593
IMPR
1,746
CLICKS
505
LIKES
8
REPOSTS
VIDEOSRS · Jul 23
The humanoids have arrived — Dr. Martin Roche’s surprise guests
14,398
IMPR
1,150
CLICKS
212
LIKES
6
REPOSTS
VIDEOSRS · Jul 21
Humanoid robotics is shifting from concept to reality
7,160
IMPR
392
CLICKS
148
LIKES
5
REPOSTS
VIDEOSRS · Jun 16
Precision. Innovation. The future of surgery.
7,863
IMPR
178
CLICKS
179
LIKES
15
REPOSTS
YOUTUBE
The video library
YouTube — most recent videos
4,507 total views across 9 videos · as of Aug 6, 2026
The Future of AI at SRS 2026
2:17 · 13 DAYS AGO
642
VIEWS
Industry Leaders are represented at SRS 2026
1:49 · 13 DAYS AGO
209
VIEWS
SRS 2026 Opening Day
1:33 · 2 WEEKS AGO
521
VIEWS
A Historic Milestone for Robotic Surgery
14:04 · 2 WEEKS AGO
1,700
VIEWS
Master Trailer — Xcath Conferencia
2:36 · 2 WEEKS AGO
490
VIEWS
SRS 2026 Annual Meeting
14:37 · 3 WEEKS AGO
356
VIEWS
Shattered to Unstoppable: How a Life-Altering Accident Reshaped a Master Surgeon
33:39 · 1 MONTH AGO
323
VIEWS
7,000 Miles Away: Dr. Jacques Marescaux & Dr. Vipul Patel on the Remote Surgery Revolution
15:49 · 2 MONTHS AGO
201
VIEWS
The Woodstock of Telesurgery | Dr. Vipul Patel on the Future of Global Surgery
EPISODE 2 IS THE ONLY EPISODE PUBLISHED TO YOUTUBE AND REACHED 4.8× THE AUDIENCE OF AUDIO ALONE. POSTING EVERY EPISODE AS VIDEO IS THE CLEAREST GROWTH LEVER FOR ROME 2027. SOURCE: GOLIVE BROADCAST HOSTING ANALYTICS, JUN–JUL 2026.
X
The X / Twitter feed
X / Twitter — 2026 posts, views and interactions
28 posts · 9,825 views · 74 interactions · 3,980 followers · as of Aug 6, 2026
9,825
TOTAL VIEWS · JAN–JUL 2026
351
AVERAGE VIEWS PER POST
74
LIKES, REPOSTS & REPLIES
70%
VIEWS FROM CONFERENCE WEEK (JUL 21–31)
SRS 2027 Annual Meeting is coming to Rome, Italy
JUL 31, 2026
185
VIEWS
2
INTER.
An incredible evening at the #SRS2026 Gala
JUL 24, 2026
577
VIEWS
8
INTER.
The Future of AI at SRS 2026
JUL 24, 2026
677
VIEWS
9
INTER.
SRS 2026 is in full swing — Exhibitor Passport
JUL 24, 2026
282
VIEWS
0
INTER.
Industry leaders are represented at #SRS2026
JUL 24, 2026
317
VIEWS
0
INTER.
Post it. Tag it. Win it. — photo contest
JUL 24, 2026
253
VIEWS
0
INTER.
Welcome Reception is underway
JUL 23, 2026
307
VIEWS
1
INTER.
The humanoids have arrived — Dr. Martin Roche
JUL 23, 2026
596
VIEWS
6
INTER.
#SRS2026 on-site photo
JUL 23, 2026
240
VIEWS
0
INTER.
Opening Day at #SRS2026
JUL 23, 2026
521
VIEWS
7
INTER.
Plenary session with Dr. Vipul Patel
JUL 23, 2026
635
VIEWS
7
INTER.
SRS congratulates J&J on FDA authorization of OTTAVA
JUL 22, 2026
512
VIEWS
1
INTER.
Investor session kickoff with Dr. Fred Moll
JUL 22, 2026
340
VIEWS
4
INTER.
Follow us on Instagram
JUL 22, 2026
339
VIEWS
1
INTER.
New at #SRS2026: badge kiosks at registration
JUL 22, 2026
390
VIEWS
3
INTER.
The Diplomat is ready for #SRS2026
JUL 21, 2026
253
VIEWS
1
INTER.
Humanoid robotics: concept to reality
JUL 21, 2026
211
VIEWS
2
INTER.
2 days left — register for #SRS2026
JUL 21, 2026
287
VIEWS
2
INTER.
5 days out — live surgery, telesurgery, panels
JUL 18, 2026
296
VIEWS
2
INTER.
XCath: first-ever telerobotic stroke procedure
JUL 17, 2026
331
VIEWS
0
INTER.
Every session is designed to advance surgical care
JUL 14, 2026
211
VIEWS
0
INTER.
Innovation moves faster when experts work together
JUL 13, 2026
276
VIEWS
1
INTER.
Podcast: making robotic telesurgery practical
JUL 9, 2026
379
VIEWS
1
INTER.
The countdown is on — two weeks to Hollywood
JUL 8, 2026
283
VIEWS
4
INTER.
A look back at last year’s Annual Meeting
JUN 10, 2026
150
VIEWS
3
INTER.
SRS Podcast launch — Marescaux × Patel
JUN 5, 2026
182
VIEWS
4
INTER.
SRS at NVIDIA GTC — Dr. Vipul Patel
MAY 4, 2026
340
VIEWS
1
INTER.
Happy New Year from SRS
JAN 1, 2026
455
VIEWS
4
INTER.
INTERACTIONS = LIKES + REPOSTS + REPLIES. VIEWS AND INTERACTIONS READ FROM THE @SOCROBOTICSURG PROFILE ON AUG 6, 2026.
FB
The Facebook page
Facebook — last 90 days
May 8 – Aug 5, 2026 · 1,750 followers (+4%) · 9,029 views · 533 engagements
9,029
VIEWS · UP 350% VS. PRIOR 90 DAYS
533
ENGAGEMENTS · UP 2,438%
1,750
FOLLOWERS · +67 NEW, 11 LOST
154/18/16
REACTIONS / COMMENTS / SHARES
PHOTO
46.9%
REEL
26.1%
LINK
13%
SHARE OF VIEWS BY CONTENT TYPE. ALSO IN WINDOW: 910 THREE-SECOND VIEWS AND 65 ONE-MINUTE VIEWS. READ FROM META BUSINESS SUITE ON AUG 6, 2026. FACEBOOK RESULTS ARE A JOINT EFFORT OF (RE)GENESIS, VERITAS, AND RYAN’S TEAM WITH SRS MEMBERS.
OUTPUT
The total output
36–45
LINKEDIN POSTS
14–18
EMAIL SENDS
20–30
SPEAKER VIDEOS
18–24
BOOSTED POSTS
TIMELINE
The 2026 campaign, start to finish
The 2026 work front-loaded into July and delivered. The road to Rome starts now — each year begins further ahead than the last.
PHASE 01
✓ DONE
Ignite
May 5 – May 31
✓Speaker content engine spins up: first 8–10 videos captured
✓LinkedIn @ 3 posts/wk, weekly email begins
✓Boosting begins (1/wk)
PHASE 02
✓ DONE
Scale
Jun 1 – Jun 30
✓Double down on top-performing speaker clips
✓Boosting scales to 1–2/wk on proven winners
✓Email segmentation live to protect deliverability
✓SRS 2026 opens with 3,500+ registered attendees from 70+ countries
✓On-site social capture and session promotion
✓Real-time speaker capture for post-event reuse
✓Promote on-site conversations across LinkedIn and email
PHASE 04
✓ DONE
Sustain
Jul 27 – Aug 31
✓Post-meeting summary + highlight reel distribution
✓Nurture captured leads → membership conversion
✓Roll insights into the SRS 2027 baseline
BEAT
Where we beat the plan
Ahead of plan
Every phase shipped. These are the places the 2026 campaign finished above what was committed — a joint result across (Re)Genesis, Veritas, Ryan’s team and SRS members.
4 TARGETS EXCEEDED
Campaign impressionsEXCEEDED TARGET
PLAN 76,000 GOAL → ACTUAL 181,938
239% OF GOAL
LinkedIn followersEXCEEDED TARGET
PLAN 7,000 TARGET → ACTUAL 8,729
+1,729 OVER
Reach vs. 2025 campaignEXCEEDED TARGET
PLAN BEAT 74,929 → ACTUAL 181,938
2.4× 2025
SRS 2026 attendanceEXCEEDED TARGET
PLAN BEAT 1,652 → ACTUAL 3,500+
2.1× 2025
Speaker video library
PLAN VIEWS NOT COMMITTED → ACTUAL 9 VIDEOS · 4,507 VIEWS
NEW CHANNEL
Facebook views (90 days)
PLAN HOLD THE PAGE → ACTUAL 9,029 VIEWS · 533 ENGAGEMENTS
+350%
Email opens
PLAN 11,000 OPENS GOAL → ACTUAL 45,272 OPENS · 257,746 SENDS
412% OF GOAL
NEXT
The road to Rome · June 23–27, 2027
Between now and Rome — June 23–27, 2027
SRS 2027 Annual Meeting · Rome, Italy. Six moves, ordered by leverage, to carry the 2024–2026 momentum into the next meeting.
01AUG – OCT 2026
Give SRS a distinct look
A single visual identity across the website, LinkedIn, YouTube and email — typography, color, template system, video end-cards. SRS is being treated as the field’s leading society; the presentation should stop looking generic.
02SEP – DEC 2026
Rebuild the website to be a year-round resource
One clear registration path, speaker and program pages that update themselves, and tracking on every step so 2027 reports conversion, not guesses.
03ONGOING
Keep posting in the off-season
The audience is 8,729 strong year-round. A steady 2–3 posts a week between meetings holds reach and means the Rome campaign starts from a warm base instead of a cold one.
04SEP 2026 – MAR 2027
Build the video library
Repurpose the 2026 session capture into a year-round series. Video outperformed every other format in 2026 and is the cheapest way to stay visible until Rome.
05Q4 2026
Segment the email list
17,430 contacts are currently treated as one audience. Split by member / past attendee / prospect to lift open rates back toward the 2024 baseline at 2026 volume.
06JAN – JUN 2027
Open the Rome campaign early
Save-the-date and early registration by January, with a European-focused push — Rome is a different travel decision than Hollywood and needs a longer runway.
ALL 2026 CHANNEL FIGURES ARE FINAL AS OF AUG 10, 2026. WEBSITE ANALYTICS REMAIN OUT OF SCOPE FOR THIS REPORT.
